Larissa Grunig, American theorist and activist

Larissa A. Schneider Grunig is a public relations theorist and feminist, and she is known as one of the most published and influential scholars in public relations. A professor emerita at the University of Maryland, College Park, Department of Communication, Grunig taught public relations and communication research since 1979. Based on a content analysis of three academic journals from their foundation through the year 2000, Grunig was recognized as one of the five most prolific authors contributing to public relations theory development. Her research focuses on public relations, development communication, communication theory, gender issues, organizational response to activism, organization power and structure, ethics, philosophy, scientific and technical writing, and qualitative methodology.