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The United States Forest Service authorized the use of Smokey Bear (pictured) as its mascot to replace Bambi.
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United States Forest Service
Agency of the U.S. Department of Agriculture
The United States Forest Service (USFS) is an agency within the U.S. Department of Agriculture. It administers the nation's 154 national forests and 20 national grasslands covering 193 million acres (780,000 km2) of land. The major divisions of the agency are the Chief's Office,…Source: Wikipedia (CC BY-SA)
Smokey Bear
U.S. Forest Service mascot used to raise awareness about wildfires
Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history to date. The Ad Council, the Forest Service, and the National…Source: Wikipedia (CC BY-SA)
Bambi (character)
Title character of Felix Salten's 1923 novel
Bambi is the title character in Felix Salten's 1923 novel, Bambi, a Life in the Woods, and its sequel, Bambi's Children. The character also appears in Salten's novels Perri and Fifteen Rabbits.Source: Wikipedia (CC BY-SA)