Following 19 years of Ford Model T production, the Ford Motor Company unveils the Ford Model A as its new automobile.

The Ford Model T is an automobile that was produced by the Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first mass-affordable automobile, which made car travel available to middle-class Americans. The relatively low price was partly the result of Ford's efficient fabrication, including assembly line production instead of individual handcrafting. The savings from mass production allowed the price to decline from $780 in 1910 to $290 in 1924. It was mainly designed by three engineers, Joseph A. Galamb, Eugene Farkas, and Childe Harold Wills. The Model T was colloquially known as the "Tin Lizzie".

The Ford Motor Company is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln brand. The company is listed on the New York Stock Exchange under the single-letter ticker symbol F and is controlled by the Ford family. They have minority ownership but a plurality of the voting power.

The Ford Model A is the Ford Motor Company's second market success, replacing the venerable Model T which had been produced for 18 years. It was first produced on October 20, 1927, but not introduced until December 2. This new Model A was designated a 1928 model and was available in four standard colors.