The Ford Motor Company introduced the second version of the Model A, its first new model in 18 years.

The Ford Motor Company is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln brand. The company is listed on the New York Stock Exchange under the single-letter ticker symbol F and is controlled by the Ford family. They have minority ownership but a plurality of the voting power.

The Ford Model A is the Ford Motor Company's second market success, replacing the venerable Model T which had been produced for 18 years. It was first produced on October 20, 1927, but not introduced until December 2. This new Model A was designated a 1928 model and was available in four standard colors.