A fire in the 25-story Joelma Building in São Paulo, Brazil kills 189 and injures 293.

Edifício Praça da Bandeira, formerly known as the Joelma Building, is a 25-story building in downtown São Paulo, Brazil, completed in 1971, located at Avenida 9 de Julho, 225. On 1 February 1974, an air conditioning unit on the twelfth floor overheated, starting a fire. Because flammable materials had been used to furnish the interior, the entire building was engulfed in flames within twenty minutes. Of the 756 people occupying the building at the time, 179 were killed and 300 injured.

São Paulo is the capital city of the state of São Paulo, as well as the most populous city in Brazil, the Americas, and both the Western and Southern Hemispheres. Listed by the Globalization and World Cities Research Network (GaWC) as an alpha global city, it exerts substantial international influence in commerce, finance, arts, and entertainment. It is the largest urban area by population outside Asia and the most populous Portuguese-speaking city in the world. The city's name honors Paul the Apostle and people from the city are known as paulistanos. The city's Latin motto is Non ducor, duco, which translates as "I am not led, I lead".