Civil rights movement: Four African-American students staged the first of more than five months of sit-ins at an F. W. Woolworth lunch counter (pictured) in Greensboro, North Carolina, to protest the company's policy of racial segregation.

The civil rights movement was a social movement in the United States from 1954 to 1968 which aimed to abolish legalized racial segregation, discrimination, and disenfranchisement in the country, which most commonly affected African Americans. The movement had origins in the Reconstruction era in the late 19th century, and modern roots in the 1940s. After years of nonviolent protests and civil disobedience campaigns, the civil rights movement achieved many of its legislative goals in the 1960s, during which it secured new protections in federal law for the civil rights of all Americans.

The Greensboro sit-ins were a series of nonviolent protests in February to July 1960, primarily in the Woolworth store—now the International Civil Rights Center and Museum—in Greensboro, North Carolina, which led to the F. W. Woolworth Company department store chain removing its policy of racial segregation in the Southern United States. While not the first sit-in of the civil rights movement, the Greensboro sit-ins were an instrumental action, and also the best-known sit-ins of the civil rights movement. They are considered a catalyst to the subsequent sit-in movement, in which 70,000 people participated. This sit-in was a contributing factor in the formation of the Student Nonviolent Coordinating Committee (SNCC).

The F. W. Woolworth Company was a retail company and one of the pioneers of the five-and-dime store. It was among the most successful American and international five-and-dime businesses, setting trends and creating the modern retail model that stores follow worldwide today.

Greensboro is a city in Guilford County, North Carolina, United States, and its county seat. Its population was 299,035 at the 2020 census and estimated at 307,381 in 2024, making it the third-most populous city in North Carolina and 69th-most populous city in the U.S. The Greensboro–High Point metropolitan area has an estimated 801,000 residents. It is the most populous city in North Carolina's Piedmont Triad region, home to about 1.7 million residents.