During Super Bowl Xviii Apple Computer Introduced The Macintosh The First Successful Personal Computer To Use A Graphical User Interface With The Television Commercial 1984 - January 22 in History

Super Bowl XVIII was an American football game played on January 22, 1984, at Tampa Stadium between the National Football Conference (NFC) champion and defending Super Bowl XVII champion Washington Redskins and the American Football Conference (AFC) champion Los Angeles Raiders to determine the National Football League (NFL) champion for the 1983 season. The Raiders defeated the Redskins, 38–9. The Raiders' 38 points scored and 29-point margin of victory broke Super Bowl records; it remains the most points scored by an AFC team in a Super Bowl, later matched by the Kansas City Chiefs in Super Bowl LVII. This is the first time the city of Tampa hosted the Super Bowl and was the AFC's last Super Bowl win until Super Bowl XXXII, won by the Denver Broncos.

Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with US$391.04 billion in the 2024 fiscal year.

Mac is a brand of personal computers designed and marketed by Apple since 1984. The name is short for Macintosh, a reference to the McIntosh apple. The current product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac Mini, Mac Studio, and Mac Pro desktops. Macs are currently sold with Apple's UNIX-based macOS operating system, which is not licensed to other manufacturers and exclusively bundled with Mac computers. This operating system replaced Apple's original Macintosh operating system, which has variously been named System, Mac OS, and Classic Mac OS.

A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as word processing, internet browsing, email, multimedia playback, and gaming. Personal computers are intended to be operated directly by an end user, rather than by a computer expert or technician. Unlike large, costly minicomputers and mainframes, time-sharing by many people at the same time is not used with personal computers. The term home computer has also been used, primarily in the late 1970s and 1980s. The advent of personal computers and the concurrent Digital Revolution have significantly affected the lives of people.

A graphical user interface, or GUI, is a form of user interface that allows users to interact with electronic devices through graphical icons and visual indicators such as secondary notation. In many applications, GUIs are used instead of text-based UIs, which are based on typed command labels or text navigation. GUIs were introduced in reaction to the perceived steep learning curve of command-line interfaces (CLIs), which require commands to be typed on a computer keyboard.

"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell's noted 1949 novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother". English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS.

During Super Bowl XVIII, Apple Computer introduced the Macintosh, the first successful personal computer to use a graphical user interface, with the television commercial "1984".

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