The Barbenheimer phenomenon begins as two major motion pictures, Greta Gerwig's fantasy comedy Barbie and Christopher Nolan's epic biographical thriller Oppenheimer, are released in theaters on the same day and audiences, instead of creating a rivalry between the extremely dissimilar films, instead attend and praise both as an informal, surreal double feature.
Barbenheimer
Barbenheimer was a cultural phenomenon that preceded and surrounded the simultaneous theatrical release of two major studio films—Barbie by Warner Bros. Pictures and Oppenheimer by Universal Pictures—on July 21, 2023. The significant contrast between Barbie, a fantasy comedy directed by Greta Gerwig about the fashion doll Barbie, and Oppenheimer, a historical thriller directed by Christopher Nolan about physicist J. Robert Oppenheimer and the Manhattan Project, sparked widespread online engagement. This included the creation of memes, merchandise, and themed content across social media.
Greta Gerwig
Greta Celeste Gerwig is an American actress, screenwriter, and film director. Initially known for working on various mumblecore films, she has since expanded from acting in and co-writing independent films to directing major studio films. Gerwig was included in the annual Time 100 list of the most influential people in the world in 2018.
Fantasy comedy
Fantasy comedy is a subgenre of fantasy that is primarily humorous in intent and tone. Typically set in imaginary worlds, fantasy comedy often involves puns on, and parodies of, other works of fantasy.
Barbie (film)
Barbie is a 2023 fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach. Based on the fashion dolls by Mattel, it is the first live-action Barbie film after numerous animated films and specials. Starring Margot Robbie as the title character and Ryan Gosling as Ken, the film follows them on a journey of self-discovery through Barbieland and the real world following an existential crisis. The supporting cast includes America Ferrera, Michael Cera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell.