John F. Kennedy addresses Americans from the Oval Office proposing the Civil Rights Act of 1964, which would revolutionize American society by guaranteeing equal access to public facilities, ending segregation in education, and guaranteeing federal protection for voting rights.

John Fitzgerald Kennedy, also known as JFK, was the 35th president of the United States, serving from 1961 until his assassination in 1963. He was the first Roman Catholic and youngest person elected president at 43 years. Kennedy served at the height of the Cold War, and the majority of his foreign policy concerned relations with the Soviet Union and Cuba. A member of the Democratic Party, Kennedy represented Massachusetts in both houses of the United States Congress prior to his presidency.

The Civil Rights Act of 1964 is a landmark civil rights and labor law in the United States that outlaws discrimination based on race, color, religion, sex, and national origin. It prohibits unequal application of voter registration requirements, racial segregation in schools and public accommodations, and employment discrimination. The act "remains one of the most significant legislative achievements in American history".