Dave Gold, American businessman, founded the 99 Cents Only Stores (died 2013)

Dave Gold was an American businessman who established the 99 Cents Only chain of discount stores.

99 Cents Only Stores LLC was an American price-point retailer chain based in Commerce, California. It offered "a combination of closeout branded merchandise, general merchandise and fresh foods." The store initially offered all products for 99¢ or less. The base price became 99.99¢ in 2007 and products were later introduced at higher prices.