The first Fairtrade label, Max Havelaar, is launched in the Netherlands.

A fair trade certification is a product certification within the market-based movement of fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand. Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark. As of January 2011, there were more than 1,000 companies certified by FLO International's certification and a further 1,000 or so certified by other ethical and fairtrade certification schemes around the world.

Fairtrade Nederland, formerly known as Max Havelaar, is the Dutch member of Fairtrade International, which unites 23 Fairtrade certification producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.

The Netherlands, informally Holland, is a country in Northwestern Europe, with overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Netherlands. The Netherlands consists of twelve provinces; it borders Germany to the east and Belgium to the south, with a North Sea coastline to the north and west. It shares maritime borders with the United Kingdom, Germany, and Belgium. The official language is Dutch, with West Frisian as a secondary official language in the province of Friesland. Dutch, English, and Papiamento are official in the Caribbean territories. People from the Netherlands are referred to as Dutch.