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While discussing how to promote the newspaper L'Auto, sports journalist Géo Lefèvre came up with the idea of holding a cycling race that later became known as the Tour de France.

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L'Équipe
French sports newspaper
L'Équipe is a French nationwide daily newspaper devoted to sport, owned by Éditions Philippe Amaury. The paper is noted for coverage of association football, rugby, motorsport, and cycling. Its predecessor, L'Auto, was founded by wealthy conservative industrialists to undermine…Source: Wikipedia (CC BY-SA)
Géo Lefèvre
Géo Lefèvre (1877–1961) was a French sports journalist and the originator of the idea for the Tour de France.Source: Wikipedia (CC BY-SA)
Road bicycle racing
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Road bicycle racing is the cycle sport discipline of road cycling, held primarily on paved roads. Road racing is the most popular professional form of bicycle racing, in terms of numbers of competitors, events and spectators. The two most common competition formats are mass…Source: Wikipedia (CC BY-SA)
Tour de France
Multi-stage cycling race
The Tour de France is an annual men's multiple-stage bicycle race held primarily in France. It is the oldest and most prestigious of the three Grand Tours, which include the Giro d'Italia and the Vuelta a España.Source: Wikipedia (CC BY-SA)