The 6.9 Mw Loma Prieta earthquake shakes the San Francisco Bay Area and the Central Coast, killing 63.

Seismic magnitude scales are used to describe the overall strength or "size" of an earthquake. These are distinguished from seismic intensity scales that categorize the intensity or severity of ground shaking (quaking) caused by an earthquake at a given location. Magnitudes are usually determined from measurements of an earthquake's seismic waves as recorded on a seismogram. Magnitude scales vary based on what aspect of the seismic waves are measured and how they are measured. Different magnitude scales are necessary because of differences in earthquakes, the information available, and the purposes for which the magnitudes are used.

On October 17, 1989, at 5:04 p.m. PST, the Loma Prieta earthquake occurred at the Central Coast of California. The shock was centered in The Forest of Nisene Marks State Park in Santa Cruz County, approximately 10 mi (16 km) northeast of Santa Cruz on a section of the San Andreas Fault System and was named for the nearby Loma Prieta Peak in the Santa Cruz Mountains. With an M_w magnitude of 6.9 and a maximum Modified Mercalli intensity of IX (Violent), the shock was responsible for 63 deaths and 3,757 injuries. The Loma Prieta segment of the San Andreas Fault System had been relatively inactive since the 1906 San Francisco earthquake until two moderate foreshocks occurred in June 1988 and again in August 1989.