David Mancuso, American party planner, created The Loft (died 2016)
David Mancuso
David Paul Mancuso was an American disc jockey who created the popular "by invitation only" parties in New York City, which later became known as "The Loft". The first party, called "Love Saves The Day", was in 1970.
The Loft (New York City)
The Loft was the location for the first underground dance party organized by David Mancuso, on February 14, 1970, in New York City. Since then, the term "The Loft" has come to represent Mancuso's own version of a non-commercial party where no alcohol, food, nor beverages are sold. Mancuso's vision of a private party is similar to, and inspired by, the rent party and house party. Unlike conventional nightclubs or discotheques, attendance is by invitation only. In the late 1970s, Mancuso abandoned the generally accepted and expected practice of beatmatching, preferring to play songs in their entirety on his renowned audiophile-quality sound system. The Village Voice wrote that Mancuso's sound system was the best in New York and even described him as "more of a party engineer than a DJ." Mancuso required that the music played had to be soulful, rhythmic, and impart words of hope, redemption, or pride.