Russell Simmons, American businessman, founded Def Jam Recordings and Phat Farm

Russell Wendell Simmons is an American entrepreneur, writer and record executive. He co-founded the hip-hop label Def Jam Recordings, and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris. He has promoted veganism and a yoga lifestyle, and published books on lifestyle, health, and entrepreneurship. Simmons' net worth was estimated at $340 million in 2011.

Def Jam Recordings is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop.

Phat Farm is a clothing brand that was founded by Russell Simmons in 1992. Phat Farm was known for its bold and colorful designs that married classic preppy style with hip-hop culture.

October 4 is the 277th day of the year in the Gregorian calendar; 88 days remain until the end of the year.