Eric Harrison Broadley MBE was a British entrepreneur, engineer, and founder and chief designer of Lola Cars, the motor racing manufacturer and engineering company. He was arguably one of the most influential automobile designers of the post-war period, and over the years Lola was involved with many high-profile projects in Formula One, Indy car, and sports car racing. Broadley sold Lola to Martin Birrane in 1997.
Lola Cars Limited is a British automobile manufacturer founded in 1958 by Eric Broadley in Bromley, England. The company is now owned by Till Bechtolsheimer, who purchased it in 2022. Lola Cars endured for more than fifty years to become one of the oldest and largest manufacturers of racing cars in the world. Lola started by building small front-engine sports cars, and branched out into Formula Junior cars before diversifying into a wider range of sporting vehicles. In 2012, Lola Cars stopped operations. Lola returned to motorsport in 2024 by joining the Formula E World Championship as an entrant and a powertrain supplier in a technical partnership with Yamaha.