The Price Is Right premieres on CBS. It currently is the longest running game show on American television.

The Price Is Right is an American television game show. A 1972 revival by Mark Goodson and Bill Todman of their 1956–1965 show of the same name, the new version adds many distinctive gameplay elements. Contestants compete in a variety of games to determine the prices of products or prizes which they may win. These contestants are selected from the studio audience, and are called onstage to compete by the announcer using the show's catch phrase of "come on down!"