Salvador Novo, Mexican poet and playwright (died 1974)

Salvador Novo López was a Mexican writer, poet, playwright, translator, television presenter, entrepreneur, and the official chronicler of Mexico City. As a noted intellectual, he influenced popular perceptions of politics, media, the arts, and Mexican society in general. He was a member of the Mexican modernist writers' group Los Contemporáneos, as well as of the Academia Mexicana de la Lengua.